Discover the Itel S24 Plus, 8GB/256GB, available in Kenya for a budget-friendly price of Ksh 19,999 to Ksh 23,999. This smartphone is rapidly capturing the attention of value-conscious Kenyans who refuse to compromise on performance or storage. It represents a significant shift in what is achievable within the fiercely competitive budget segment.
Are you seeking a device that effortlessly handles multitasking, stores your entire media library, and boasts a stunning display without draining your wallet?
Current Price Range and Market Positioning
The Itel S24 Plus, 8GB/256GB variant, is strategically positioned as a value-packed mid-range contender, offering premium-level specifications at an astonishingly accessible price point. Its cost is not fixed and fluctuates based on the retailer, ongoing promotions, and stock availability.
- Standard Retail Price: You will most commonly find this model priced between Ksh 22,499 and Ksh 23,999 at major physical stores and official online distributors.
- Promotional/Discount Price: During major sales events on platforms like Jumia, Kilimall, or on the official itel website, the price can drop to as low as Ksh 19,999 to Ksh 21,499.
- Premium Retailer Price: Some high-end electronics outlets may list it slightly higher, up to Ksh 24,500, often bundling it with accessories like headphones or a protective case.
Prices have remained relatively stable since its launch, though minor dips are expected during holiday seasons like Christmas and Black Friday, making those periods ideal for a purchase.
Key Specifications and Build Quality
The Itel S24 Plus is engineered to deliver a premium user experience, packing features typically found in far more expensive devices into a sleek and modern chassis. Its specifications are meticulously chosen to address the core needs of the modern Kenyan smartphone user: seamless performance, ample storage, long battery life, and a captivating display for media consumption.
- Memory and Storage: A groundbreaking 8GB RAM (with an additional 8GB of virtual RAM expansion) ensures buttery-smooth multitasking, while the massive 256GB internal storage provides ample space for thousands of photos, videos, apps, and documents.
- Display: It features a stunning 6.78-inch AMOLED Display with a 120Hz refresh rate for incredibly fluid scrolling, a peak brightness of 1300 nits for clear visibility under the Kenyan sun, and an in-display fingerprint sensor for security.
- Battery: Powering the device is a colossal 5000mAh battery supported by a 45W Ultra Charge technology, designed to last more than a full day of heavy use and recharge rapidly.
- Camera System: The rear boasts a 108MP Ultra Clear Primary Camera with an advanced sensor for capturing exceptional detail, accompanied by additional lenses for depth and macro photography, alongside a 32MP front-facing camera with a dual flash for superior selfies.
- Build and Design: The phone utilizes a premium polymer composite material for the frame and back, offering a lightweight yet durable feel. It features a sleek, glossy finish and is designed for immediate use out of the box with no assembly required, running on the latest Android 14 operating system.
Factors Affecting the Itel S24 Plus Price in Kenya
The final price tag you see on the Itel S24 Plus is not arbitrary; it is the culmination of various complex economic and market forces. Understanding these factors empowers you to make an informed purchase decision and potentially identify the best time to buy. The cost is a direct reflection of both global supply chain dynamics and local retail strategies.
- Importation Costs and Forex Fluctuations: As a device manufactured overseas, its landed cost is heavily influenced by shipping logistics, import duties levied by the Kenyan government, and most significantly, the constant fluctuation of the Kenyan Shilling against the US Dollar. A weaker shilling directly translates to a higher consumer price.
- Retailer Markup and Value-Added Services: Different retailers apply varying profit margins. A physical store with overheads like rent and staff may charge more than an online-only vendor. Some retailers bundle the phone with accessories or offer extended warranties, which is reflected in a slightly higher price point.
- Brand Positioning and Competitive Landscape: Itel strategically prices the S24 Plus to undercut rivals with similar specs (like some Tecno and Infinix models) while offering more value. This aggressive pricing is a key part of their market penetration strategy in Kenya, often sacrificing higher margins for volume sales.
- Seasonal Demand and Promotional Cycles: Prices are highly dynamic. During high-demand periods like December holidays or back-to-school seasons, prices may firm up. Conversely, during major sales events like Black Friday or Jamhuri Day promotions, retailers offer significant discounts to clear inventory and attract customers, leading to temporary price reductions.
Where to Buy the Itel S24 Plus in Kenya
You can confidently purchase the authentic Itel S24 Plus from a variety of trusted sources across Kenya, each offering distinct advantages. Whether you prefer the convenience of online shopping or the tactile assurance of a physical store, multiple options are available to suit your buying style and ensure you receive a genuine product with a valid warranty.
- Official Online Stores: For guaranteed authenticity and direct manufacturer support, purchase from the itel Kenya official website or their official stores on major platforms like Jumia and Kilimall. These platforms frequently run flash sales, offer door-to-door delivery nationwide, and provide easy return policies. Always check for the “Official Store” badge.
- Major Retail Chains: Visit established electronics outlets such as Carrefour, Naivas supermarkets with electronics sections, or dedicated phone shops like Phone Place Kenya. This allows you to physically inspect the device, test the display, and walk away with your phone immediately after payment.
- Authorized Dealerships and Showrooms: Seek out official itel-branded shops and authorized dealers in major city hubs like Nairobi’s Kimathi Street, Mombasa’s Moi Avenue, or Kisumu’s Oginga Odinga Street. Buying from these authorized points ensures you get a legitimate warranty and expert product knowledge.
Popular Brands and Alternatives in the Kenyan Market
Before finalizing your decision on the Itel S24 Plus, it is prudent to explore the competitive landscape. The budget to mid-range segment in Kenya is fiercely contested, with several brands offering compelling alternatives that prioritize different aspects, from pure performance and camera capabilities to brand prestige and software support. Understanding how the S24 Plus stacks up against its rivals ensures you select the device that perfectly aligns with your priorities and budget.
| Brand & Model | Price Range (KES) | Key Features | Availability |
|---|---|---|---|
| Itel S24 Plus (8/256GB) | 19,999 – 23,999 | Unmatched 8GB+256GB storage, 108MP camera, 120Hz AMOLED display, 45W charging. Best value for specs. | Widely available online and in stores nationwide. |
| Tecno Spark 20 Pro+ | 24,999 – 28,999 | Features a 108MP camera and a smooth display, but often with less RAM and storage at a similar price point compared to the Itel. | Excellent availability through Tecno’s vast retail network. |
| Infinix Note 40 Pro | 30,000 – 35,000 | Positions itself as a premium alternative with advanced features like wireless charging and a more powerful chipset, but at a significantly higher cost. | Common in major towns and online. |
| Samsung Galaxy A15 | 26,000 – 30,000 | Offers the strong Samsung brand reputation, reliable software with long-term update support, and a Super AMOLED display, but with lower internal specifications (e.g., 4GB/128GB typically). | Extensively available at all major retailers. |
When considering alternatives, also note that most brands, including Itel, offer lower-priced configurations (e.g., 8GB/128GB) of their models. A key consideration for many Kenyans is the robust after-sales service and warranty support offered by established brands like Samsung and Tecno, which have numerous service centers across the country, a factor that sometimes outweighs pure specification comparisons.
Essential Buying Tips for Kenyan Consumers
Securing the best deal on your new Itel S24 Plus involves more than just comparing price tags. Being an informed and vigilant shopper protects your investment and ensures you receive a genuine, fully functional device with reliable after-sales support. Follow these critical steps to navigate your purchase with confidence and avoid common pitfalls that can turn a great deal into a frustrating experience.
- Physical Inspection is Non-Negotiable: If buying in person, meticulously inspect the phone. Check for any light scratches on the screen or body, ensure the USB-C port is clean and undamaged, and verify that the in-box accessories (charger, cable) are original and sealed. Power on the device to confirm the displayed storage (256GB) and RAM (8GB+8GB extension) match the specifications in the settings menu.
- Ask Probing Questions: Always ask the seller for the validity period of the official warranty (typically 12 months) and specifically which service centers honor it. Inquire about their return policy for defective items and whether the device is brand new in a sealed box (MKB) and not a display unit or a refurbished model.
- Verify Warranty and Authenticity: Upon purchase, immediately use the unique IMEI number (found on the box and by dialing *#06#) to register the device on the official itel website to activate your warranty. This is the ultimate proof of authenticity.
- Avoid Major Red Flags: Be extremely wary of prices that seem too good to be true, sellers who cannot provide a printed official receipt, devices sold without their original packaging, or vendors who are hesitant to let you inspect and power on the phone before payment.
Conclusion
Priced between Ksh 19,999 and Ksh 23,999, the Itel S24 Plus delivers unparalleled value. For budget-conscious users seeking premium specs, it is a top-tier recommendation. We strongly advise comparing prices across official retailers to secure the best deal on this exceptional device.
Frequently Asked Questions About Itel S24 Plus, 8GB/256GB Price in Kenya
Does the price include government taxes and warranty?
Yes, the quoted retail price of Ksh 19,999-23,999 is all-inclusive, covering VAT and import duties. The device comes with a standard 12-month warranty from itel, which you must activate using the IMEI number on their official website.
Where can I get my phone serviced under warranty in Kenya?
itel has numerous authorized service centers across major cities like Nairobi, Mombasa, and Kisumu. You can locate the nearest official center by using the service locator tool on the itel Kenya website or by contacting their customer support line.
How does the 8GB RAM with expansion actually benefit me?
The generous 8GB physical RAM, expandable by another 8GB virtually, allows you to run numerous apps simultaneously without slowdowns. This means you can switch between social media, gaming, and productivity apps seamlessly, with all your progress saved in the background.
Is the 108MP camera quality good for low-light conditions?
The 108MP sensor uses pixel-binning technology to combine pixels for better light capture, producing clearer 12MP photos in dim environments. While it performs admirably for its price, it cannot fully match the low-light capabilities of flagship devices costing significantly more.
