The HTC Desire 728G currently sells for KSh 12,000 to KSh 18,000 in Kenya, depending on the retailer, condition (new or refurbished), and included accessories. This mid-range smartphone remains a popular choice for budget-conscious buyers seeking a balance of performance and affordability.
In Kenya’s competitive smartphone market, the HTC Desire 728G stands out for its sleek design, dual-SIM functionality, and reliable performance. Whether you’re a student, professional, or casual user, this device offers impressive features without breaking the bank. Discover why it continues to attract attention and whether it’s the right fit for your needs.
Current Price Range of the HTC Desire 728G in Kenya
The HTC Desire 728G falls into the budget to mid-range smartphone category in Kenya, with prices varying based on condition and seller reputation. Below is a detailed breakdown of its current market pricing:
- Refurbished/Used: KSh 12,000 – KSh 14,500 – Typically sold with minor wear, tested functionality, and a short warranty.
- New (Local Retailers): KSh 15,000 – KSh 17,000 – Includes sealed box, official warranty, and standard accessories.
- Premium Retailers/Imported: KSh 17,500 – KSh 18,000 – Often comes with extended warranty, bundled accessories, or exclusive colors.
Prices have remained stable over the past six months, though slight discounts (5-10%) may appear during holiday sales like Black Friday or festive seasons. Import taxes and demand fluctuations can also cause minor price adjustments.
Key Specifications of the HTC Desire 728G
The HTC Desire 728G offers a balanced set of features tailored for Kenyan users who prioritize performance, durability, and affordability. Below are its key specifications:
- Display: 5.5-inch HD (1280 × 720) IPS LCD with Gorilla Glass 3 protection
- Processor: 1.3GHz Octa-core MediaTek MT6753 for smooth multitasking
- Memory: 2GB RAM + 16GB storage (expandable up to 2TB via microSD)
- Camera: 13MP rear camera with autofocus + 5MP front camera for clear selfies
- Battery: 2800mAh non-removable battery with up to 12 hours of mixed usage
- Dual SIM: Supports 4G LTE (Micro + Nano slots) for flexible network use
- Build: Plastic unibody with metallic finish, weighing 153g (5.4 oz)
- OS: Android 5.1 Lollipop (upgradable) with HTC Sense UI
Certified by KEBS and other regional standards, this device is optimized for Kenya’s network conditions with reliable call quality and data speeds.
Factors Affecting the HTC Desire 728G Price in Kenya
The price of the HTC Desire 728G varies across Kenyan retailers due to several key factors. Understanding these will help you make an informed purchase decision:
- Brand Positioning: As a mid-range device from a reputable brand, it maintains higher resale value than lesser-known competitors.
- Import Costs: Fluctuating import duties (15-25%) and shipping fees directly impact retail pricing.
- Currency Exchange Rates: The KES-USD exchange rate affects wholesale costs, with weaker shillings increasing prices.
- Retailer Markup: Physical stores add 10-20% margin versus online sellers with lower overheads.
- Condition: Refurbished units cost 20-30% less than new, but may have shorter warranties.
- Seasonal Demand: Prices drop 5-10% during post-holiday sales (January) and back-to-school periods.
- Accessories: Bundled items like cases or screen protectors can add KSh 500-2000 to the base price.
Market competition from similar devices (Samsung J-series, Tecno Camon) also creates periodic price adjustments to maintain competitiveness.
Where to Buy the HTC Desire 728G in Kenya
You can purchase the HTC Desire 728G through multiple trusted channels across Kenya, each offering distinct advantages:
- Jumia/Kilimall: Best for competitive online prices (KSh 13,500–17,800) with delivery countrywide. Verify seller ratings and check for “Jumia Verified” tags.
- Physical Stores (Nairobi): Visit Simba Corp (Westlands) or Phone Place Kenya (Moi Avenue) for hands-on inspection and instant warranty activation.
- Authorized Dealers: HTC-authorized shops in Mombasa (Nyali Centre) and Kisumu (Westside Mall) offer genuine devices with 12-month warranties.
- Refurbished Markets: Kimathi Street (Nairobi) has certified used units (KSh 11,900–14,000) – insist on 3-month repair guarantees.
Tip: Online buyers should prioritize cash-on-delivery options, while physical store shoppers should request unboxing demonstrations to check for defects.
Popular Alternatives to HTC Desire 728G in Kenya
When considering the HTC Desire 728G, it’s worth comparing it with other popular smartphones in the same price range available in Kenya. Below is a detailed comparison of similar devices:
| Brand/Model | Price Range (KES) | Key Features | Availability |
|---|---|---|---|
| HTC Desire 728G | 12,000 – 18,000 | 5.5″ HD display, 13MP camera, 2GB RAM, 16GB storage | Widely available online and in major cities |
| Tecno Camon 12 | 14,500 – 19,000 | 6.55″ HD+ display, 16MP triple camera, 4GB RAM | Available nationwide through Tecno shops |
| Samsung Galaxy A03 Core | 13,999 – 17,500 | 6.5″ PLS LCD, 8MP camera, 2GB RAM, 32GB storage | Major retail chains and authorized dealers |
| Infinix Hot 11 Play | 14,999 – 18,500 | 6.82″ HD+ display, 13MP camera, 4GB RAM, 64GB storage | Available at Infinix stores and online |
The HTC Desire 728G offers better brand prestige but slightly older specs compared to newer Chinese alternatives. Tecno and Infinix models provide more RAM and storage at similar prices, while Samsung offers better after-sales support. Imported models may have better build quality but limited warranty coverage compared to locally distributed brands.
For those needing more storage, consider the 32GB version of Samsung A03 Core (KSh 16,500) or Tecno Camon 12 Air (KSh 17,800 with 64GB). All these alternatives support dual SIM and 4G LTE, making them practical choices for Kenyan users.
Essential Buying Tips for HTC Desire 728G in Kenya
To ensure you get the best value when purchasing the HTC Desire 728G, follow these expert recommendations:
- Physical Inspection: Check for screen burn-in, test all buttons, and verify camera focus before purchase
- IMEI Verification: Dial *#06# to confirm the device isn’t blacklisted and matches box documentation
- Battery Health: Use apps like AccuBattery to check capacity hasn’t degraded below 80% in used units
- Warranty Terms: Demand written warranty (minimum 3 months) covering both hardware and software issues
- Red Flags: Avoid sellers who refuse cash-on-delivery, can’t demonstrate the phone, or offer prices 20% below market average
- Service Support: Confirm availability of HTC service centers in your region for future repairs
Always request original purchase receipts and verify the charger’s authenticity (look for HTC branding on the adapter). For online purchases, record unboxing videos as evidence in case of disputes.
Conclusion
The HTC Desire 728G remains a solid budget option in Kenya at KSh 12,000-18,000, offering reliable performance for its price. Students and first-time smartphone users will find excellent value in refurbished units, while professionals may prefer new devices with full warranties. Before purchasing, compare alternatives and verify all device specifications. Always buy from reputable sellers and inspect thoroughly to ensure you get the best deal for your needs.
Frequently Asked Questions About HTC Desire 728G in Kenya
What’s the best price for a genuine HTC Desire 728G?
The ideal price range is KSh 15,000-17,000 for new units from authorized dealers. Beware of prices below KSh 12,000 as these may be refurbished, stolen, or counterfeit devices. Always verify IMEI numbers before purchase.
Where can I get reliable after-sales service in Kenya?
HTC has authorized service centers in Nairobi (Westlands) and Mombasa (Nyali). For warranty claims, present your original receipt and warranty card. Third-party repair shops may void your warranty.
How does the camera perform in low light conditions?
The 13MP rear camera delivers decent performance in daylight but struggles in low light without flash. For better night photography, use third-party camera apps like Open Camera with manual settings adjustment.
Can the storage be expanded for more apps and media?
Yes, the device supports microSD cards up to 2TB. However, only certain apps can be moved to external storage. For heavy users, we recommend at least a 64GB Class 10 memory card.
Is the battery replaceable and how long does it last?
The 2800mAh battery is non-removable but lasts 10-12 hours with moderate use. Battery replacement costs KSh 2,500-4,000 at authorized centers. Avoid cheap replacements as they may damage your device.
