The HTC Desire 728 currently sells for KSh 15,000 to KSh 25,000 in Kenya, depending on condition, seller, and location. This mid-range smartphone has gained steady popularity among Kenyan users for its sleek design, reliable performance, and affordability.
Are you searching for a budget-friendly yet feature-packed smartphone? The HTC Desire 728 delivers impressive specs without breaking the bank. Discover why it remains a top choice in Kenya’s competitive mobile market and what factors influence its price fluctuations.
In this detailed guide, we’ll explore the HTC Desire 728’s pricing trends, key features, and where to buy it at the best value. Unlock everything you need to know before making your purchase.
Current Price Range of the HTC Desire 728 in Kenya
The HTC Desire 728 is available in Kenya at varying price points depending on condition, seller reputation, and included accessories. Below is a breakdown of its current market pricing:
- Budget Range (Refurbished/Used): KSh 15,000 – KSh 18,000 – Typically includes minor wear, no warranty, or basic accessories.
- Mid-Range (New/Open Box): KSh 19,000 – KSh 22,000 – Sold by reputable vendors, often with a short warranty or original packaging.
- Premium (Brand New/Sealed): KSh 23,000 – KSh 25,000 – Includes full warranty, original accessories, and guaranteed authenticity.
Prices tend to fluctuate slightly during holiday sales (Black Friday, Christmas) or when newer models enter the market. Currently, demand remains stable, keeping costs consistent.
Key Specifications of the HTC Desire 728
The HTC Desire 728 offers a balanced mix of performance and affordability, making it a popular choice in Kenya. Here’s a detailed breakdown of its key specifications:
- Display: 5.5-inch HD (1280×720) IPS LCD with Gorilla Glass 3 protection.
- Processor: 1.3 GHz MediaTek MT6753 octa-core for smooth multitasking.
- RAM & Storage: 2GB RAM + 16GB internal storage (expandable up to 2TB via microSD).
- Camera: 13MP rear camera with autofocus + 5MP front camera for sharp selfies.
- Battery: 2800mAh non-removable battery with up to 12 hours of moderate use.
- Build: Slim plastic unibody (8.9mm thick) with metallic accents for durability.
- OS: Android 5.1 Lollipop (upgradable to Marshmallow) with HTC Sense UI.
- Connectivity: Dual-SIM support, 4G LTE, Wi-Fi, Bluetooth 4.1, and GPS.
These specs make it ideal for everyday use, from social media to light gaming, appealing to Kenyan buyers seeking reliability.
Factors Affecting the HTC Desire 728 Price in Kenya
The price of the HTC Desire 728 in Kenya varies due to several market and product-related factors. Understanding these will help you make an informed purchase:
- Brand Reputation: HTC’s legacy as a premium smartphone brand influences pricing, even for older models like the Desire 728.
- Condition & Warranty: New, sealed units cost 20-30% more than refurbished or used devices with no warranty.
- Import Costs: Taxes, shipping fees, and customs duties directly impact retail prices in Kenya.
- Currency Fluctuations: The KES/USD exchange rate affects import costs, causing periodic price adjustments.
- Retailer Markup: Physical stores often charge 5-15% more than online sellers due to overhead costs.
- Seasonal Demand: Prices drop during holidays (December, Easter) but may rise during back-to-school seasons.
- Competition: Newer budget phones from brands like Tecno and Infinix pressure sellers to lower Desire 728 prices.
Monitoring these factors helps buyers identify the best time and place to purchase.
Where to Buy the HTC Desire 728 in Kenya
Finding the HTC Desire 728 in Kenya is easy if you know where to look. Here are the best purchasing options with key considerations:
- Jumia/Kilimall: Best for competitive prices (KSh 16,000-23,000) and buyer protection. Watch for fake listings – only buy from verified sellers.
- Physical Stores (Nairobi/Mombasa): Visit reputable shops like Phone Place Kenya or Simba Technologies for hands-on inspection before buying (KSh 18,000-25,000).
- Authorized HTC Dealers: Locations in Westlands and ABC Place Nairobi offer genuine units with warranty (KSh 22,000-25,000) but limited stock.
- Facebook Marketplace: Potential bargains (KSh 14,000-18,000) but high risk – always meet at safe zones and test the phone thoroughly.
Pro Tip: Online purchases should include “Cash on Delivery” options when possible for security.
Popular Alternatives to HTC Desire 728 in Kenya
If you’re considering the HTC Desire 728, these comparable smartphones offer competitive features at similar price points:
| Brand/Model | Price Range (KES) | Key Features | Availability |
|---|---|---|---|
| Tecno Camon 12 | 18,000-22,000 | 6.55″ HD+ display, 16MP triple camera, 4000mAh battery | Widely available nationwide |
| Samsung Galaxy A03 Core | 15,500-19,000 | 6.5″ PLS LCD, 5000mAh battery, Android 11 Go Edition | Major retailers & online |
| Infinix Hot 11 Play | 16,000-20,000 | 6.82″ HD+ display, 6000mAh battery, 13MP dual camera | All major outlets |
| Nokia C21 Plus | 19,000-23,000 | 6.5″ HD display, Android 11, 4000mAh battery | Limited to urban centers |
Key considerations when choosing alternatives:
- Local brands (Tecno/Infinix): Better after-sales support but use lower-grade components
- International brands: Better build quality but limited service centers in rural areas
- Battery life: Infinix leads with 6000mAh vs HTC’s 2800mAh
- Camera quality: Tecno Camon 12 outperforms in low-light conditions
For buyers prioritizing brand reputation, the HTC remains competitive, while those needing better battery life or camera performance might prefer the alternatives.
Essential Buying Tips for HTC Desire 728 in Kenya
Before purchasing your HTC Desire 728, keep these expert recommendations in mind:
- Physical Inspection: Check for screen burn-in, test all buttons, and verify charging port functionality
- Seller Verification: Always ask “Is this the original HTC model?” and request purchase receipts
- Battery Health: Use apps like AccuBattery to check capacity (should be ≥85% of original 2800mAh)
- Warranty Details: Confirm if warranty is transferable and service centers available in your region
- Red Flags: Avoid sellers who refuse demo, offer prices below KSh 14,000, or can’t provide IMEI details
- Network Test: Insert SIM cards to verify 4G connectivity on all major Kenyan carriers
- Accessories Check: Ensure original charger (5V/1.5A) and USB cable are included
For online purchases, insist on video verification of the device before payment and use secure payment methods.
Final Verdict: Is the HTC Desire 728 Worth Buying?
The HTC Desire 728 remains a solid choice in Kenya’s KSh 15,000-25,000 smartphone range, offering premium build quality at mid-range prices. Budget buyers should consider certified refurbished units, while quality-focused users will appreciate new stock from authorized dealers. Before purchasing, compare alternatives like Tecno Camon 12 for better battery life or Samsung A03 Core for software updates. Always verify device condition and seller credibility to ensure you get genuine value for your money.
Ready to buy? Use this guide’s insights to negotiate the best deal on your perfect smartphone.
Frequently Asked Questions About HTC Desire 728 Price in Kenya
What’s the best price for a genuine HTC Desire 728?
For authentic devices, expect to pay KSh 19,000-22,000 from reputable sellers. Prices below KSh 15,000 often indicate refurbished or counterfeit units. Always verify IMEI numbers and request original packaging when purchasing.
Where can I get reliable after-sales service in Kenya?
HTC’s authorized service centers in Nairobi (Westlands) and Mombasa offer genuine repairs. For other regions, certified phone repair shops with HTC experience are your best option, though parts may take longer to source.
How does the battery life compare to newer models?
The 2800mAh battery provides 8-10 hours of moderate use, significantly less than current 4000mAh+ alternatives. Heavy users should consider carrying a power bank or opting for newer Tecno/Infinix models with larger batteries.
Can the Desire 728 handle modern apps like mobile banking?
Yes, but performance may lag with multiple apps open. The 2GB RAM struggles with newer app versions, so limit background apps and regularly clear cache for optimal banking app performance.
Is it worth buying in 2024 or should I consider newer phones?
Only recommended as a secondary phone or for basic use. For primary use, newer models like Tecno Camon 20 offer better value with current Android versions and improved hardware at similar price points.
